People
Four people who make the bet and answer for every piece of work, and AIDEN, the AI on the team.
Founder
Thirty-two years in advertising and technology, including Meta, DDB and Channel 4.
Partner
Thirty years in media and technology, including Microsoft, Spotify and Channel 4.
Partner
Former Y&R chief executive and Network 10 executive, and a Gruen panellist.
Partner
Co-founder of Mutinex, the marketing measurement company.
The nineteen
Marks up the brief, does the legwork and goes wide. It argues with the brief before it answers it.
